Native vs Display Ads: Key Differences and When to Use Each

For publishers, there are a variety of ad networks that can help them display high-quality native ads. Another way in which native advertising can blend into everyday conversations is through X (formerly Twitter) hashtags. This ad is a 6-minute film of a Land Rover scaling a long staircase in China and is tailor-made for sharing on social media where native content typically consists of exciting, interesting, or unusual videos shared by users. From video footage to single images to collections of images that can be viewed in a scrolling carousel-like fashion, native content in social feeds offers consumers a variety of material.

You should use TripleLift to guarantee high-quality placements without resold impressions and low-quality sites. Its advanced feature called Computervision will find the key parts of your images and automatically crop them to look natural on publishers’ sites. Since the network has strict quality standards for publishers, their advertisers can be assured of reaching the world’s leading publisher sites. It aims to maximize user experience with higher revenue, publisher control, and audience engagement tools. Known as a fast-growing native ad network, Revcontent prioritizes quality over quantity.

"We praise Taboola's end-to-end approach to ensuring performance advertising success," says Jeff Ratner, President Media, Data, Analytics at Quigley-Simpson. "Taboola has been a longstanding partner for eToro, providing the technology and team that has helped us excel in reaching customers. Taboola's new Realize technology platform helps us go even further, driving success for our performance-focused campaigns and helping us to achieve our customer acquisition goals. We look forward to continuing to grow using Taboola and Realize," said Nir Szmulewicz, CMO, eToro. DSPs tend to focus on video and CTV, which is great for branding goals but not performance, while AdTech companies tend to lack enough scale for success. Taboola estimates that advertisers spend $25B a year attempting to achieve performance outcomes on DSPs and niche AdTech solutions, yet in many cases these channels lack the performance expertise, scale or data to get the results advertisers need. HONG KONG, Feb. 26, 2025 /PRNewswire/ — Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new technology platform called Realize. Receive storytelling tips from The Craft and the most amazing Shorthand stories from around the web, hand selected by our team, every two weeks.

It’s a simple and powerful tool that delivers your message to the right prospects—people who read, remember, and act. The success of receipt advertising comes from a blend of location targeting, repetition, and direct exposure to your specific audience. IndoorMedia ensures only two businesses of the same category advertise in any one grocery store. They provide brands with a unique opportunity to connect with shoppers at a crucial moment—right after checkout. No other advertising medium delivers your message as directly and personally as receipt tape ads.

Why should businesses invest in ads on Reddit?

Is the editorial staff involved in the development of the native advertising you make? What’s trending right now in terms of native advertising on Vox Media? We applied all of the company’s tools, insights and storytelling expertise in creating branded content that was as good and smart as anything that we publish editorially. We have 600+ vetted experienced marketers that can help get your PPC campaigns off the ground. Spotify Ads is an audio advertising platform that helps you reach millions of Spotify users. Apple Search Ads is Apple's platform for PPC advertisers who want to reach targeted users on their App Store.

III.  How to make clear and prominent disclosures in native advertising

Meanwhile, integrated ads blend along with the organic content within the platform. For example, Xiaonghongshu’s pop-up advertisement formats appear when users open the app. However, unlike with other apps, brands can choose only from a limited set of ad formats. Often dubbed the “Chinese Instagram,” Little Red Book (Xiaohongshu) is a lifestyle app initially dedicated to social media users interested in beauty and fashion.

• This platform can enable your brand to run campaigns and reach consumers through PC, mobile, and television channels.
• It’s a compelling reminder that native advertising doesn’t need to shout.
• Website owners could monetize visitor clicks, earning commissions when users bought products through these ads.
• Set goals for your native advertising material and measure its performance against them so you can tweak it over time, if necessary, and assess your return on investment.
• However, the slogan “Run Fast, Run Smart, Run Winged Mercury” together with the message to learn more about Winged Mercury shoes’ shock absorption likely convey to consumers the commercial nature of the content.

How to make the most of your native advertising spend

Native advertising works by creating content that aligns with the style, tone, and format of a platform, then integrating it for maximum reach and impact. Native advertising is important because it allows brands to reach audiences in a way that feels natural and engaging, breaking through the noise of traditional ads.

Over six months, the women trained, vlogged, consulted dieticians, and shared their highs, lows, and learning moments—all with Optimel Protein naturally integrated into their routines. Enter Libelle walks the 4Days Marches with Optimel Protein—a six-part branded video series that proves native storytelling can be both authentic and action-inspiring. It’s a compelling reminder that native advertising doesn’t need to shout. The formula worked—by fusing expert-led curiosity with everyday utility, the campaign elevated Samsung’s brand while building trust through education and storytelling. Across formats, the trio tackled topics like humour, language, selfies and creativity, blending academic insight, playful banter, and product integration in ways that felt authentic and engaging.

It's been a key to unlocking how to communicate with our target audience.” “This campaign was 20 times more efficient than media we ran on other competitive channels. The new subreddits we targeted in the "broad-communities" ad group also crushed it.” As a result, redditors trust the brands they see on the platform more. Create your profile, track keywords, and engage your customers on Reddit

A disclosure is more likely to be seen if it’s placed where consumers ordinarily start looking on a page. Because consumers can navigate to native ads in different ways, a clear and prominent disclosure also should be presented on the click- or tap-into page on which a complete native ad appears. In placing disclosures, advertisers also should consider how these additional visual elements might influence where consumers look before they click on native ads. In non-paid search results, consumers are more likely to notice a disclosure if it’s placed at the beginning of the title tag for native advertising a native ad’s search listing. If a grouping of content items contains a mix of advertising and non-advertising content, a single disclosure should not be used because consumers are not likely to know to which content items the disclosure relates.

Considering the advantages that native advertising presents on mobile devices, native mobile ads will also become an even more key investment. Digital advertising is a key marketing tool for reaching and engaging target audiences. This means that users are primed to discover the video content, and their frame of mind is open to hearing your ad message. The ability to scale your native advertising while targeting the right consumers is possible with programmatic native advertising. Advertisers have significant control over the type of native ad they wish to serve to target audiences, and can choose the style that best serves their message and potential customers.

Cost per mille (CPM) measures how much revenue a publisher earns for every 1,000 ad impressions. Every carefully crafted native advertisement that has been strategically positioned within a specific site on a web page is a deposit in the customer relationship account. It's worth noting, for example, that more than 80% of news consumers have claimed that seeing ads within a news environment increases or maintains the trust they have in the advertised brands.

Here are a few specific examples of most commonly used types of native advertising:

When applied to native advertising, your in-feed, paid search, or other native ads will have a greater ability to reach specific audience segments. The marketplace can change in an instant and programmatic buying can help to ensure that your ad campaigns quickly adapt to change. Given the speed of technological change and the potential for publisher partnerships, the IAB’s last type of native advertising leaves the door open for a range of possibilities. What makes them native, however, is that they’re contextually relevant to the site they appear on and the content they appear next to. This type of native advertising looks just like any other ad you might see online.